Why take part ?
An extremely stringent judging process
The panel consists of carefully selected experts from all over the world. Their task is to award medals to the best entries.
+ 30 years expertise
The competition is managed by communications agency Vinopres with a more than 30 years’ expertise in wine, spirits and beer competitions.
A team of specialists
Checks arrivals of spirits entries and the official accompanying documents, corrects any possible errors and turns down samples that do not comply with the rules.
Optimal tasting conditions
The organizers guarantee optimal tasting conditions for the judges. The judging panels are seated in a properly aired, well-lit and quiet hall where entry is prohibited to anybody not directly involved in the tasting sessions.
Diversity of the judges
The organizers are mindful to ensure there are judges of different geographical backgrounds in each panel
Anonymity
Glasses are filled in the preparation hall out of the judges’ sight. Judges never see the bottles. Anonymity is a fundamental principle of the competition
No more than 35 samples per day
Each tasting includes no more than thirty-five samples per day
Samples checks
The organizers can conduct subsequent checks on award-winning entries after the competition, by comparing a selection of those products with an anonymously-bought sample from the same batch. A certified laboratory (‘COFRAC’ French standards) is in charge of the comparative analysis. The checks are designed to ensure consumers the highest level of satisfaction from spirits endorsed by a ‘Spirits Selection by Concours Mondial’ award
Evaluation process
Each spirit is assessed using a highly sophisticated and innovative sensorial evaluation process
EU recognition
The competition is recognized by the European Economic Community
An international promotional tool
We support winners all year round to effectively promote their results internationally
By touring to a different country every year, visibility is enhanced both for the competition and medal-winning spirits. The choice of host country does not occur on a random basis: the organizers target growth markets, both for production and consumption of spirits.
A trained public relations and press team promotes the competition and showcases award winners all year round. It develops high-impact, targeted communications in a range of markets allowing the spotlight to be turned on award-winning spirits and liqueurs.
With media partners in the world’s leading markets, it ensures truly global exposure.
We promote the competition and prize winners at leading trade shows and media events such as awards ceremonies, Vinexpo, Megavino, Prowein, Vinitaly, CIADE, in Guiyang and Beijing, …
A sales tool
Success in the Spirits Selection can increase sales and open up new export opportunities
Reliable buying cue
A CMB medal provides exposure for the producer and a reliable buying cue for the consumer.
Published results
The results are published on our website and promoted via social media.
Sales increase
Medals have an impact on sales: store catalogues(+20% in sales according to retailers)
Marketing tool
The winners receive a free marketing tool to promote their awards.
Join the competition
Registering online is the easiest way to enter your products. Our team will guide you through the registration process.