Spirits Selection by Concours Mondial de Bruxelles

a trustworthy name

After spirits were incorporated into the Concours Mondial de Bruxelles – CMB in 1999, they rapidly gained traction. The resounding success of the competition and consequential organisational challenges prompted CMB organisers to separate the two competitions in 2013. Spirits Selection by Concours Mondial de Bruxelles is now a fully-fledged event of international scope.

With backing from CMB, Spirits Selection by Concours Mondial de Bruxelles has become THE international event rewarding spirits from across the globe. Whiskies, Cognacs, brandies, rums, vodkas, gins, piscos, grappas, baijius and tequilas, amongst other spirits, are assessed and classified by a panel of internationally renowned experts.

After Taiwan in 2013, Brazil in 2014, China in 2015 and Mexico in 2016,  this major itinerant competition is travelling to La Serena – Chile where a panel of experts will blind taste internationally produced spirits on August 22, 23 and 24, 2017.

Spirits Selection by Concours Mondial de Bruxelles

International in more than one way

The outstanding reputation of its selection process is one of the key components of the competition’s success.

Reputable judges, renowned for their ability to assess spirits are rigorously chosen for the competition. In 2016,  70 international judges spanning 23 nationalities took part, a diversity that contributes to the uniqueness of the event and greater objectivity of results.

The organizers ensure the judges enjoy optimal tasting conditions. The wide array of products and high alcoholic strengths make sensory analysis of spirits challenging. The number of samples tasted per session is deliberately restricted to 35 and Spirits Selection by Concours Mondial de Bruxelles attaches great importance to training its judges.
And, since 2004, the organizers have worked closely with a team of researchers from the Statistics Institute of the Catholic University in Louvain in processing results and monitoring the profile of each judge.

Spirits Selection by Concours Mondial de Bruxelles spares no expense in conducting subsequent checks on award-winning entries after the competition. Additional analyses are therefore regularly conducted on spirits sporting the precious Concours Mondial de Bruxelles medal sticker. The checks are designed to ensure consumers the highest level of satisfaction from spirits endorsed by a ‘Spirits Selection by Concours Mondial’ award.

Also, organizing the competition in a different country every year enhances the event’s international scope and provides better exposure for award-winning spirits worldwide. The choice of host country does not occur on a random basis: the organizers target growth markets, both for production and consumption of spirits.


They talk about the Spirits Selection

As always, the Concours Mondial de Bruxelles was confirmed as one of the most influential competitions around the world. The expertise of the tasters, from more than 23 countries, and the rigorous parameters of blind tasting, confirm the objectivity of the challenge. For Mexican spirits, tequilas and mezcals, it was an exciting event, with incredibly surprising results. Spirits Selection 2015 revealed the quality of Mexican spirits and their potential in global markets.
I’m sure next year, when the Concours Mondial de Bruxelles arrives in the Tequila region, Mexican spirits will have an opportunity to showcase their quality, versatility, diversity and potential for consumers all over the world.
Carlos Borboa, Journalist, sommelier and Mexican spirit expert
For several years we have been painstakingly improving standards in our cellars with the help of our winemaker Mathieu Cosse. New blends have been produced and our efforts are paying off as evidenced by the increasing number of accolades garnered by our products nationally and internationally over the years.
We are over-delighted by the shower of medals won at Spirits Selection 2015, particularly the ‘Best Spirits Trophy’, all of which are wonderful presents marking our 170th anniversary year.
Rhums & Punches Isautier now boasts 170 years of expertise reflected in our respect for tradition and sense of innovation. Much more than just a brand, Isautier symbolizes pride in the Reunion Island. We are proud to be able to take our rum from the Reunion Island to even greater heights.
Danièle Le Normand, President - Rhum Isautier 7 ans – Rhums et Punchs Isautier – Best Trophy 2015
The Concours Mondial de Bruxelles is laying the groundwork for long-standing co-operation between China and foreign countries in the spirits industry. It is a platform for cultural exchange around our various spirits categories and drinking habits. Better awareness of each other’s products will allow us to develop trade. The competition’s reputation will enable us to improve exposure for the baijiu industry in China and in foreign markets.
Wang Xinguo, Chairman of the China National Association for Liquor and Spirits Circulation